Pharrell Goes Green For Earth Day ‘Win A Bag Too!’

The rapper/producer promotes eco-friendly living with a new tote bag,  Pharrell is joining forces with Kiehl’s, a skin and hair care brand, to create a limited edition eco-tote. The bag is designed using Bionic Yarn technology, which generates fabrics out of recycled plastic bottles, details also on how you can win one of these bags….
It’s the perfect partnership for Pharrell, who is co-owner of the New York–based company Return Textiles, an eco-friendly material manufacturer and creator of Bionic Yarn. “My mission is to recycle as much plastic possible in my lifetime and beyond in the form of high-quality products,” the mega-producer, who merged bottle artwork into his design for the tote bag, told Interview magazine. “Wow, the sky is the limit. Lab coats, denim, uniforms, scrubs, T-shirts, line of home products, toys. We want to be the material used to make everything.” To win the cool carry-on, Pharrell’s fans and green-minded fashionistas are asked to participate in the “Recycle and Be Rewarded” initiative by bringing an empty Kiehl’s container to a local Kiehl’s store between April and June.