Jeremy Scott Launches Five ‘New’ Swatches

Jeremy Scott joins forces with Swatch to create a second collection for the most stylish wrists. The fashion designer has created five amazing pieces for Swatch– Melted Minutes, Swatch Portrait, Swatch Punk, Double Vision and Hypnotic Heart, limited and numbered edition of 777–bold, witty, provocative and stylish looks echoing the same exuberant qualities for which his eponymous fashion creations are internationally famed. These timepieces demand attention and ensure anyone wearing them stands out from the crowd for all the right reasons. In stores October 1st.

Melted Minutes, features a transparent plastic dial, created with an amusing ‘melted’ visual effect. Its quirky appearance makes it a must for anyone whom likes to take a slightly surreal approach to time-keeping.

The Swatch Portrait watch plays host to a solid black plastic dial adorned with a stylized sketch of Jeremy Scott printed upon the glass. A stunning silver picture frame case guard further indicates the distinctive and desirable nature of this timepiece.

A fabulous blast of color and ultra-cool kitsch, the Swatch Punk boasts an in-your-face solid green dial with black hands and is contrasted by silicone strap with printed leopard patterns and six bold yellow loops, which wraps twice around the wrist. Leopard patterns also feature on the plastic case for the watch, in order to make a truly fierce fashion statement.

Scott’s witty concept for the Double Vision Swatch offers twice the amount of fun. Boasting two red and white twirl-effect dials fixed on one black plastic strap – with the words ‘Xray Vision’ printed above them – this design is destined to keep everyone’s eyes firmly focused upon it. The Double Vision Swatch comes specially packaged with distinctive double watch cases, upon which ‘Xray Vision’ is boldly emblazoned.

A special edition, limited to only 777 pieces, the Hypnotic Heart creates a huge impact not only due to its attention-grabbing heart shape and its size – the special edition piece is a generous 12cm wide – but also the various other details which make it so unique. For example, the black silk entwining necklace from which it stylishly hangs. Not to mention the vibrant red and white twirl-effect dial and roman numerals which, when combined with another continuous seconds counter within the main design, produces a striking effect.