A couple weeks ago I stumbled upon the BOOMTHO! brand and after careful examination and some short correspondence with their press contact, I’m happy to show y’all some selected images from their most recent collection.

BOOMTHO! is a company started in 2006 by professional basketball player and published writer Rod Benson. The concept of the company is to not take yourself to seriously and enjoy what life has to offer. With that being said, you can see why the majority of their products carry bright colors, alerting you of this company’s philosophy from the outset. Shoot, they even have their own mascot! If that doesn’t say “We’re just trying to have a good time,” than I don’t know what to tell ya! Take a look at some selected photos from their most recent lookbook from this year and if you’re interested in seeing more, visit the BOOMTHO! website.